Building a Fashion/Beauty Brand via Social Media w/ #EVOLVEcomm

On Monday, April 8th #EVOLVEcomm presented their teaching presentation on "Building a Fashion/Brand via Social Media" to #NewhouseSM4 (by @jessente, @chelseatomae, @nikkipariser, @alyssaechanique)

Spotlight: @devriespr, @deannacrod, @dkny, @staceystapleton, @pivotalpr, @full_picture, @jenniferzeuner

Nothing could have prepared us more for our team teaching presentation this past Monday than @DR4WARD's COM 400 Social Media Theory & Practice course. Throughout the course of the semester, we have professionalize content curation and analytics which aided my team in being extremely successful during our #EVOLVEcomm presentation on the beauty/fashion industry.

#EVOLEcomm incorporated numerous external beauty/fashion brand interviews to provide the class with real life experience in building a positive brand image. #EVOLVEcomm also initiated a live twitter poll which asked #NewhouseSM4 to tweet at ME @jessente what they thought what the most utilized social media platform for fashion/beauty brands.

Check out our Slideshare presentation below:

Evolvecomm from Nikki Pariser

In preparation to our presentation, #EVOLVEcomm completed both a Google+ hangout with @DR4WARD along with a in-person meeting. By initiating discussion on a variety of social media platforms such as Facebook, Twitter, Google+, LinkedIn, and Vine, we only further got accustomed to real life brand usage of these tools. 

We also learned how to utilize @pearltrees to organize our content for the final report! 

EVALUATION TIME! Check out our results and digital analytics via @hashtracking & @tweetreach

According to @hashtracking, #EVOLVEcomm generated 6,677,356 impressions with 35 tweets in the last day.

Tweets about #EVOLVEcomm have reached 20,475 accounts via @tweetreachapp

Lastly, find my @storify account of our #EVOLVEcomm presentation:

@ChuckHermann Joins @SyracuseU for a discussion on #DigitalAnalytics

Newhouse Global Leaders In Digital and Social Media Speaker Series - Wed., Mar. 20, 6 - 7 PM in the Herg. Use Hashtag #NewhouseGLDSM to live Tweet and follow the conversation stream.

Guest Speaker: Chuck Hemann Group Director, Analytics for W2O Groupand co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, as he shares how companies like Red Bull, the Hershey Company, and Intel turn big data into actionable insights about their audiences.

Topic: How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage

Over the last eight years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining WG Digital, he was VP of Digital Analytics for Edelman Digital. Before that VP of Digital Strategy and Analytics for Ogilvy Public Relations. 

Check out my @storify below for a recap of tonight's event:

@Just_Kate Joins #NewhouseSM4 to discuss #SocialMedia @SyracuseU

@Just_Kate is the Executive Director of Digital and Social Media at Syracuse University. Kate Brodock joined #NewhouseSM4 on Monday, March 4th at 2:00 pm and discussed SU's social media policies and the platforms it is currently utilizing such as: Facebook, Twitter, Foursquare, Instagram, Pinterest and YouTube. Kate also demonstrated her passion and experience of digital and social media strategy and integration. The class was encouraged to #livetweet and seemed extremely interested in the fact that students currently run all of SU's social media platforms. Additionally, Kate emphasized the significance of content curation and content creation and the return on investment for Social Media decisions/activities at Syracuse University. 

Check out my @Storify recap of the guest lecture below: 

BIG DATA VS. BIG REGULATION #NewhouseGLDSM

Tonight, I got the luxury of attending an @NewhouseSU lecture by Andrew Hetzel, Vice President of Corporate Communications at Blue Cross Blue Shield of Michigan. Hetzel was a part of the Newhouse Global Leaders in Digital and Social Media Speaker & SUPRSSA series. The topic of discussion was: "Big Data vs. Big Regulation in the Quest for Consumer Loyalty" How digital media can achieve health and marketing outcomes in a highly regulated environment. Audience members were encouraged to #livetweet using the hashtag #NewhouseGLDSM and the Herg was so thrilled to hear that we ended up nationally trending our event on Twitter. Oh, the power of Social Media!

Guest Speaker: R. Andrew Hetzel, 
Vice President of Corporate Communications, Blue 

Cross Blue Shield of Michigan 

Below follow my @Storify recap of the event: 

How #Social Are You?

This is a question that I’ve pondered for the last few months as I begin my job-hunt process to be an aspiring digital professional.

Well… I’ve always considered myself EXTREMELY social. I mean I’m on all the main platforms (Facebook, Twitter, LinkedIn) I use them daily. I have a lot of followers. But does that actually make you social? I had a recent epiphany with social impact during the detrimental Hurricane Sandy late last year.

My brother had made plans to visit me that weekend and I’d be lying if I said I wasn't completely devastated about the possibility that his flight would not departing. At 5 pm Wednesday evening (the day before his planned departure) Jet Blue Airways confirmed the cancellation of his flight. 50% of the flights would not be departing from JFK that day.

Being an obsessive marketing and digital communication fanatic and one of the lucky individuals who had power, I reached out to Jet Blue via Twitter Direct Message for help. Jet Blue's site was down due to the power outage and was communicating their travel information via tweets. Jet Blue strategically came up with a system where one could DM a confirmation code along with a telephone number to call and their crew members would respond as soon as possible. I did just that! 

Jet Blue responded two hours later and switched the flight free of charge. Jet Blue's strategic in the moment planning to take advantage of the digital sphere during crisis mode in order to communicate with customers was one that will definitely not go unnoticed. I will forever be a Jet Blue loyalist and certainly appreciate the helpfulness. I aspire to be as strategic as Jet Blue management responded during Hurricane Sandy.

So what have I learned? You are only as #social as your influence, your content, your following AKA you are only as social as what you can give back to the community and make a difference. Just retweeting someone else’s content does not make you social, it actually makes them social! Get me? So, I ask you to think… how #social are you?

Thank you for JETTING!

    (photos are my own)



Check out some of my favorite #SocialMedia Case Studies Below:


Samsung #WeAllShare (via BrandChannel)

Axe Apollo (via Adverblog)

Hasbro (via CNN)