On Monday, April 8th #EVOLVEcomm presented their teaching presentation on "Building a Fashion/Brand via Social Media" to #NewhouseSM4 (by @jessente, @chelseatomae, @nikkipariser, @alyssaechanique)
Spotlight: @devriespr,
@deannacrod, @dkny, @staceystapleton, @pivotalpr, @full_picture,
@jenniferzeuner
Nothing could have prepared us more for our team teaching presentation this past Monday than @DR4WARD's COM 400 Social Media Theory & Practice course. Throughout the course of the semester, we have professionalize content curation and analytics which aided my team in being extremely successful during our #EVOLVEcomm presentation on the beauty/fashion industry.
#EVOLEcomm incorporated numerous external beauty/fashion brand
interviews to provide the class with real life experience in building a
positive brand image. #EVOLVEcomm also initiated a live twitter poll which
asked #NewhouseSM4 to tweet at ME @jessente what they thought what the most
utilized social media platform for fashion/beauty brands.
Check out our Slideshare presentation below:
Evolvecomm from Nikki Pariser
In preparation to our presentation, #EVOLVEcomm completed both a Google+ hangout with @DR4WARD along with a in-person meeting. By initiating discussion on a variety of social media platforms such as Facebook, Twitter, Google+, LinkedIn, and Vine, we only further got accustomed to real life brand usage of these tools.
We also learned how to utilize @pearltrees to organize our content for the final report!
EVALUATION TIME! Check out our results and digital analytics via @hashtracking & @tweetreach
According to @hashtracking, #EVOLVEcomm generated 6,677,356 impressions with 35 tweets in the last day.
Tweets about #EVOLVEcomm have reached 20,475 accounts via @tweetreachapp
Lastly, find my @storify account of our #EVOLVEcomm presentation:
