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Tuesday, April 9, 2013

Building a Fashion/Beauty Brand via Social Media w/ #EVOLVEcomm




On Monday, April 8th #EVOLVEcomm presented their teaching presentation on "Building a Fashion/Brand via Social Media" to #NewhouseSM4 (by @jessente, @chelseatomae, @nikkipariser, @alyssaechanique)

Spotlight: @devriespr, @deannacrod, @dkny, @staceystapleton, @pivotalpr, @full_picture, @jenniferzeuner

Nothing could have prepared us more for our team teaching presentation this past Monday than @DR4WARD's COM 400 Social Media Theory & Practice course. Throughout the course of the semester, we have professionalize content curation and analytics which aided my team in being extremely successful during our #EVOLVEcomm presentation on the beauty/fashion industry.

#EVOLEcomm incorporated numerous external beauty/fashion brand interviews to provide the class with real life experience in building a positive brand image. #EVOLVEcomm also initiated a live twitter poll which asked #NewhouseSM4 to tweet at ME @jessente what they thought what the most utilized social media platform for fashion/beauty brands.


Check out our Slideshare presentation below:







In preparation to our presentation, #EVOLVEcomm completed both a Google+ hangout with @DR4WARD along with a in-person meeting. By initiating discussion on a variety of social media platforms such as Facebook, Twitter, Google+, LinkedIn, and Vine, we only further got accustomed to real life brand usage of these tools. 




We also learned how to utilize @pearltrees to organize our content for the final report! 


























EVALUATION TIME! Check out our results and digital analytics via @hashtracking & @tweetreach





According to @hashtracking, #EVOLVEcomm generated 6,677,356 impressions with 35 tweets in the last day.







Tweets about #EVOLVEcomm have reached 20,475 accounts via @tweetreachapp


Lastly, find my @storify account of our #EVOLVEcomm presentation:






3 comments:

  1. Jess! I love the layout of this blog! Great use of the images and applications used in this presentation! Your information is clearly laid out and easy to navigate your blog! Great job! #EVOLVEcomm #NewhouseSM4

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  2. Great blog post Jess! The colored fonts and lay out were done nicely. You really highlighted what #EVOLVEcomm did well. It was great working with you! #EVOLVEcomm #NewhouseSM4

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  3. Jess,

    I love how you took us step by step through the presentation. If I hadn't known about the presentation beforehand, I would be able to clearly understand what our presentation was about and how we researched it. I found your blog post to be extremely comprehensive, Great job! #EVOLVEcomm #NewhouseSM4

    Chelsea

    ReplyDelete