@Just_Kate is the Executive Director of Digital and Social Media at Syracuse University. Kate Brodock joined #NewhouseSM4 on Monday, March 4th at 2:00 pm and discussed SU's social media policies and the platforms it is currently utilizing such as: Facebook, Twitter, Foursquare, Instagram, Pinterest and YouTube. Kate also demonstrated her passion and experience of digital and social media strategy and integration. The class was encouraged to #livetweet and seemed extremely interested in the fact that students currently run all of SU's social media platforms. Additionally, Kate emphasized the significance of content curation and content creation and the return on investment for Social Media decisions/activities at Syracuse University.
Check out my @Storify recap of the guest lecture below:
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