@ChuckHermann Joins @SyracuseU for a discussion on #DigitalAnalytics

Newhouse Global Leaders In Digital and Social Media Speaker Series - Wed., Mar. 20, 6 - 7 PM in the Herg. Use Hashtag #NewhouseGLDSM to live Tweet and follow the conversation stream.

Guest Speaker: Chuck Hemann Group Director, Analytics for W2O Groupand co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, as he shares how companies like Red Bull, the Hershey Company, and Intel turn big data into actionable insights about their audiences.

Topic: How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage

Over the last eight years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining WG Digital, he was VP of Digital Analytics for Edelman Digital. Before that VP of Digital Strategy and Analytics for Ogilvy Public Relations. 

Check out my @storify below for a recap of tonight's event:

@Just_Kate Joins #NewhouseSM4 to discuss #SocialMedia @SyracuseU

@Just_Kate is the Executive Director of Digital and Social Media at Syracuse University. Kate Brodock joined #NewhouseSM4 on Monday, March 4th at 2:00 pm and discussed SU's social media policies and the platforms it is currently utilizing such as: Facebook, Twitter, Foursquare, Instagram, Pinterest and YouTube. Kate also demonstrated her passion and experience of digital and social media strategy and integration. The class was encouraged to #livetweet and seemed extremely interested in the fact that students currently run all of SU's social media platforms. Additionally, Kate emphasized the significance of content curation and content creation and the return on investment for Social Media decisions/activities at Syracuse University. 

Check out my @Storify recap of the guest lecture below: